We’re launching a premium functional beverage brand in the UK and looking for a highly creative, execution-focused operator to own the launch.
This is a content-first brand. Success will be driven by: • TikTok and Instagram content • UGC and creator strategy • Strong brand identity and storytelling
If you understand how products go viral and convert through content, this role is for you.
What You’ll Own (Execution Role)
This is not a strategy-only role. You will plan and execute.
1. Social Media Launch (Top Priority) • Build and execute TikTok and Instagram launch strategy • Plan and post daily or near-daily content • Create or direct viral-style short-form videos
2. UGC and Creative Direction (Core Focus) • Identify and manage UGC creators • Write content briefs (hooks, angles, formats) • Produce and manage: • UGC ads • Campaign visuals • AI-generated creatives
You must understand what converts on TikTok.
3. Brand Story and Visual Direction • Refine and execute: • Brand messaging • Tone of voice • Visual direction • Ensure consistency across: • Social content • Website • Amazon listing
4. Launch Execution • Build a 30–60 day launch plan • Execute: • Creator seeding • Content drops • Launch campaigns
5. Amazon UK (Execution) • Create listing copy (SEO optimised) • Manage hero images and infographics (can outsource) • Set up basic Amazon PPC
6. TikTok Shop • Set up TikTok Shop (UK) • Upload and optimise product listings • Activate creator affiliate strategy
7. Website • Work with developer to ensure: • Strong product page conversion • Clear messaging • Advise on bundles and offers
What Success Looks Like (First 30–45 Days) • Social pages launched with consistent, high-quality content • UGC creator pipeline active • TikTok Shop and Amazon live • First 50–200 orders • Early traction (views, engagement, conversions)
Ideal Candidate • Experience launching consumer brands (especially TikTok-first) • Strong understanding of: • UGC that converts • TikTok trends and content formats • Hands-on execution mindset (not just strategy) • Comfortable using AI tools for content creation
Must Include in Your Application
To be considered, you must include: 1. TikTok or Instagram accounts you’ve grown 2. Examples of UGC or ads you’ve created 3. Brands or products you’ve helped launch 4. A short answer to this question: “How would you get the first 100 sales for a new hydration product?”
Do Not Apply If • You are an agency charging high retainers • You only focus on paid ads without content or UGC experience • You cannot show real TikTok results Ongoing monthly retainer to be discussed after successful launch based on performance
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