I’m building a personal brand website that introduces my coaching practice and also highlights my broader work as a speaker, trainer, writer, and community advocate. The tone should be modern, clear, calm, and intentional—reflecting the simplicity and purpose behind my wellness philosophy.
I already have a website at claybrizendine.com, but I'm looking to redesign it. However, I'd like the below information in addition to the current copy on the website to inform the new design.
The lead for the coaching practice is: "A health and wellness coaching practice rooted in Simplify to Amplify and designed to elevate your life."
Project Goals: - Present me (Clay Brizendine) as a coach, speaker, and thought partner for individuals and teams - Launch an entry-level digital product ($5 guide) and build an email list - Offer a clear path to learn about, connect with, and work with me - Showcase meaningful side projects that support the deeper values of my work
Site Navigation (5 Main Pages): - About: Short bio; Certifications (Harvard Medical School, Personal Trainer, etc.); Personal purpose and life context (father of 3, working professional, etc.) - Coaching and Speaking: Overview of 1:1 and small-group coaching; Corporate wellness talks; team training; keynotes; Testimonials (some duplicated here from dedicated page); Clear CTA of booking a discovery call - Testimonials: Full list of client and audience feedback - Simplify to Amplify: Core definition of “The more you give extraordinary time and attention to the few truly important things in your life, the more fulfilled you will become."; Elements of Vitality: Body, Heart, Mind, Soul; Downloadable $5 guide (via Gumroad); CTA: Get the Kickstart Guide - Beyond Coaching: Short intro that frames community and legacy work as part of a bigger mission; Sections on Courts of Art (art meets community), Shoebox Letters (fatherhood + writing project), Nonprofit Wellness Leadership (previous role at Go Vibrant)
Tone & Style: - Simple, strong typography - Clean layout with white space - Minimalist color palette with warmth - Mobile responsive - Emphasis on authenticity, clarity, and purpose
Functionality: - Be thoughtful with SEO - Integration with Calendly for booking calls - Integration with Gumroad to sell/download PDF - Email capture (no specific partner in mind) - Easy to update and expand on my own after initial design (a non-code site like Squarespace or Wix as an example)
Simplify to Amplify and Elements of Vitality visuals included for reference as attachments.
Time frame for completion would be within 3 weeks of project kickoff.
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