Establish the Anti-Greenwash Charter as a credible, authoritative voice on sustainability communications
Translate complex regulatory and technical issues into clear, accessible insight
Be used as:
A downloadable thought-leadership asset
A reference document for industry discussions and roundtables
A credibility-building tool with regulators, partners, and prospective signatories
This is not a marketing brochure or brand manifesto. It should feel serious, rigorous, and editorial, similar in tone to policy think-tank or professional institute publications.
2. Target Audience
Primary:
Senior professionals in the built environment:
Architects
Developers
Sustainability and ESG leads
Communications and marketing leads
Government and regulatory stakeholders
Secondary:
Industry bodies
Media and commentators covering sustainability, construction, and regulation
Design should assume a smart, time-poor, sceptical reader.
3. Core Tone & Feel
Keywords:
Credible
Calm
Authoritative
Neutral
Editorial
Evidence-led
Not alarmist, not promotional
Avoid:
Overly “green” aesthetics
Marketing language or hype
Stock imagery that implies perfection (lush forests, unrealistic buildings, etc.)
Visual gimmicks
4. Brand Application
The report should feel unmistakably Anti-Greenwash Charter, but restrained.
Brand role:
The Charter is a convener and facilitator, not the hero
Branding should support trust and clarity, not dominate
Expected brand elements:
Logo usage: minimal, consistent, unobtrusive
Colour palette: restrained use of Charter brand colours as accents
Promotion numérique sur réseaux sociaux Category: Affiliate Marketing, Content Marketing, Facebook Marketing, Instagram Marketing, Internet Marketing, Social Media Management, Social Media Marketing Budget: $250 - $750 USD
17-Jan-2026 17:04 GMT
Fast Educational Reels Editing Category: Adobe Premiere Pro, After Effects, Animation, CapCut, Final Cut Pro, Video Editing, Video Post Editing, Video Production Budget: ₹600 - ₹1500 INR
Instagram & TikTok Engagement Manager Category: Content Creation, Content Strategy, Digital Marketing, Instagram Marketing, Social Media Copy, Social Media Management, Social Media Marketing, TikTok, Twitter Budget: $250 - $750 USD
Professional Instagram Reel Editing Category: Adobe Premiere Pro, After Effects, Animation, Final Cut Pro, Video Editing, Video Post Editing, Video Processing, Video Production Budget: $10 - $30 USD
