The goal of this project is to create high-end, editorial Instagram content for a luxury travel brand.
This is not mass-market travel content. This brand represents curated, aspirational, refined luxury travel experiences.
The content should: Inspire Build desire Feel calm, exclusive, and timeless Drive clicks to the blog via Linktree Think luxury travel magazine, not a travel agency or influencer page.
2. WHAT “HIGH-QUALITY CONTENT” MEANS What we DO want Cinematic video edits (slow motion, gentle pans, sunrise/sunset) Calm pacing (no fast cuts) Natural light, golden hour tones Clean, intentional compositions High-resolution visuals only Emotion-driven storytelling (moments, not lists)
❌ What we DO NOT want No flashy transitions No loud fonts or stickers No emojis in visuals No over-saturated colors No “cheap stock” feeling No sales banners or promotional graphics
Color palette: White, black, sand, beige, muted greens No bright or neon colors Composition: Clean lines Balanced framing Space, depth, and atmosphere Nature-focused imagery
4. CONTENT TYPES — EXPECTATIONS REELS 7–15 seconds (maximum 20 seconds) Cinematic, slow, atmospheric Original or royalty-free audio Soft instrumental or natural sounds Vertical format (9:16 — 1080x1920)
CAROUSELS 4–6 slides Combination of: Landscapes Detail shots Lifestyle moments First slide must stop the scroll
STATIC POSTS Minimal Single strong image or subtle quote No clutter Text overlays only if extremely subtle
5. CAPTIONS — TONE OF VOICE Elegant Short Calm Aspirational Never sales-driven
Examples: “Some journeys stay with you forever.” “Luxury is found in silence.” “Designed for unforgettable moments.”
CTA should always be subtle: “Link in bio” “Save for later”
6. GEOGRAPHY & CONTENT ACCURACY Content must follow this structure strictly:
Tanzania: Luxury safari & beach escapes Botswana: Honeymoon safari collection South Africa: Private safari lodges, Family-friendly luxury safaris Kenya: Hot air balloon safari escapes Do not mix destinations incorrectly.
7. VISUAL SOURCING
Allowed: Premium editorial stock footage/images AI-generated visuals (only if ultra-realistic and high-end) Licensed content
Not allowed: Low-quality stock Overused stock imagery Visible AI artifacts or unrealistic visuals
8. DELIVERABLES 30 Instagram posts (Reels, Carousels, Static) Captions included Ready-to-post formats Consistent luxury aesthetic across all content
9. SUCCESS CRITERIA The content is successful if: It feels like a luxury travel magazine feed It builds aspiration and trust It encourages clicks without hard selling
10. CREATIVE FREEDOM (WITHIN GUIDELINES)
You are encouraged to: Suggest creative improvements Enhance storytelling Elevate visual quality As long as the luxury, calm, editorial direction is respected.
FINAL NOTE (IMPORTANT — INCLUDE THIS) If the content does not feel premium, calm, and aspirational, it is not suitable for this brand.
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