Overview: We’re looking for an experienced social media manager/strategist who specialises in founder-led content and personal branding for founders and business owners.
You’ll work closely with two founders to shape their personal brands, clarify the target audience, and build a consistent content strategy that genuinely represents them - not generic “social media posting.” This is a growth-focused role built on insight, positioning, and high-quality execution.
Platforms: X, LinkedIn, Instagram
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What you’ll be responsible for:
Strategy + positioning -Define each founder’s personal brand: tone, themes, opinions, narrative, and “why people should care” -Identify target market(s), audience personas, and content angles that resonate -Build a simple but effective content strategy and posting cadence per platform -Create a content system: pillars, hooks, series, recurring formats, and engagement approach -Track what’s working and iterate weekly (not set-and-forget)
Content creation (ghostwriting) -Ghostwrite posts in each founder’s voice (it must sound like them, not like a marketer) -Turn rough notes, voice messages, calls, or bullet points into high-performing posts -Write content that is clear, confident, and tailored per platform (X vs LinkedIn vs IG captions)
Instagram content + design -Create strong-looking Instagram posts (carousels, single-image posts, simple reels concepts if relevant) -Ensure visuals match the brand, are clean, and professional -Repurpose content across platforms without it feeling copied and pasted
Publishing + scheduling -Agree a posting schedule with us and manage a content calendar -Schedule posts where possible and manage posting workflows -0Coordinate approvals efficiently and keep everything organised
Growth + engagement -Help grow reach, impressions, and followers with intentional content and smart iteration -Suggest engagement actions (commenting strategy, relationship building, community growth) -Provide monthly reporting with insights and recommended adjustments
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This is NOT a “keep the accounts active” role: We’re not looking for someone to churn out filler content. We want someone who thinks deeply, brings insight, and helps build meaningful founder brands that grow over time.
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Requirements (please do not apply without these):
-Proven experience with founder-led content / personal branding for founders -Strong ghostwriting skills (capturing voice is non-negotiable) -Experience creating high-quality Instagram visuals (carousels, clean graphics, strong layout) -Ability to develop and execute a strategy across X, LinkedIn, and Instagram -Excellent written English and sharp attention to detail -Comfortable working closely with founders and translating ideas into content that performs
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What success looks like:
-The founders’ accounts feel consistent, authentic, and recognisable -Content reads like the founders wrote it - with clear positioning and POV -Noticeable growth in reach and engagement, not just posting frequency -A repeatable system that makes content creation smooth and scalable
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Deliverables (initial scope):
-Personal brand strategy + content pillars for both founders -Monthly content calendar -Weekly batch of posts for X + LinkedIn -Instagram posts (carousels/single posts) + captions -Monthly insights + performance report (what worked, what didn’t, what’s next)
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To apply, please include:
1. Examples of founder-led personal brand accounts you’ve managed (links) 2. 2-3 pieces of content you personally ghostwrote (or screenshots) 3. 2-3 examples of Instagram visuals you designed (carousels preferred) 4. A short note on your process: how you capture a founder’s voice and build a content system 5. Your proposed fees and availability
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Ongoing work: Yes
If you’ve got real experience building founder brands (not generic SMM), and you’re strong on both strategy and execution, we want to hear from you.
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