Overview: I am the founder of 50 Plus Fitness (https://50plusfitness.co.uk/), providing online coaching specifically for men over 50. We help our clients regain strength and vitality through functional fitness and sustainable habits. I also manage an active community (https://www.facebook.com/groups/50plusfitnessformen).
I am seeking a results-driven Facebook Ads specialist for a 7-day "Proof of Concept" trial. The goal is to establish a baseline Cost Per Lead (CPL) and test messaging effectiveness The Objective:
Set up and run a high-converting lead generation or "Direct to DM" campaign.
Identify the most resonant "hooks" for the 50+ male demographic.
Achieve a viable ROI to justify scaling the ad spend.
Your Responsibilities:
Audit & Tracking: Review existing Meta Pixel/Conversion API setup.
Targeting: Build custom and interest-based audiences (UK-focused).
Creative & Copy: Write compelling, age-appropriate ad copy (no "fitness bro" clichés).
Management: Daily optimization of the trial campaign.
Reporting: A final summary of data with a clear roadmap for scaling.
Candidate Requirements:
Proven Fitness Experience: You must have managed ads for Online Personal Trainers or Remote Coaches.
Evidence of Success: Please provide screenshots or case studies of campaigns targeting or 50+ male demographic.
Strategy First: I am looking for a partner who understands the psychology of older men, not just someone who can "set up a campaign."
Project Terms:
Duration: 7-day active trial (following setup).
To Apply: Please include the word "VITALITY" at the start of your proposal. Briefly mention one specific fitness coaching campaign you’ve run and the primary metric (CPL/ROAS) you achieved.
Cartoonish Animated Intro Category: 2D Animation, 2D Animation Explainer Video, 3D Animation, After Effects, Animated Video Development, Animation, Character Illustration, Graphic Design Budget: $250 - $750 USD
11-Feb-2026 22:54 GMT
HaynesPro API Integration on WordPress Category: API Development, API Integration, API Testing, HTML, PHP, Web Development, Web Design, WordPress Budget: £750 - £1500 GBP
Python Web Scraper - Extend what we've already built Category: Automation, BeautifulSoup, Data Analysis, Data Extraction, Django, Python, Scrapy, Selenium, Software Architecture, Web Scraping Budget: $30 - $250 USD
11-Feb-2026 22:52 GMT
Aluminium Product and Subfloor 3D Renders Category: 3D Animation, 3D CAD, 3D Design, 3D Modelling, 3D Rendering, 3D Visualization, 3ds Max, Blender Budget: $100 - $150 AUD
11-Feb-2026 22:52 GMT
Especialista em IA para Assistente Virtual -- 2 Category: AI Chatbot Development, AI Content Creation, Conversational AI, Customer Experience, Natural Language Processing, Prompt Engineering Budget: $750 - $1500 USD
11-Feb-2026 22:49 GMT
Reddit Ads for GLP-1 Clinic (also tiktok and facebook maybe) Category: Analytics, Content Creation, Content Marketing, Content Writing, Digital Marketing, Facebook Marketing, Growth Hacking, Internet Marketing, SEO, Social Media Marketing Budget: $250 - $750 USD
