This project focuses on improving the structure, usability, and scalability of an e-commerce website. The work includes reorganising the main navigation, standardising dropdown menus, and refining collection pages to create a clearer shopping journey.
Key objectives are to:
Introduce a clear, consistent top-level menu and dropdown structure
Improve collection pages with streamlined filters, pill-style category buttons, and clearer hierarchy
Update homepage collection sections and supporting imagery
Align product discovery across engagement rings, bands, and jewellery categories
Implement endless scrolling on collection pages to improve browsing experience
Ensure all updates support future growth while keeping admin and maintenance simple
The goal is a cleaner UX, stronger conversion flow, and a scalable foundation for ongoing development.
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