Since its rapid launch in 2020, the Counter Extremism Group website has served as a functional platform but no longer reflects the organisation’s growth or standing. We are therefore commissioning a full redesign and brand refresh to create a modern, authoritative, and coherent digital identity that reflects our current reputation and ambitions. The current website (counterextremism.org.uk) was created rapidly and at low cost in 2020, with minimal subsequent updates or maintenance. It is managed externally and hosted on GoDaddy. The CEG team currently has no capability to update content directly or access analytics data.
CEG’s current brand is clear and focussed, which we want to remain. It is sober and professional, which is appropriate for a policy, research-focussed organisation dealing with serious subject matter. However, it is clear the current website is lacking in quality which we want to improve. The brand experience could be more polished and cohesive to match the level of ambition the organisation has. In addition to the website refresh, we are open to a reimagined brand identity. While we don’t want to change our style completely, we believe our current visual identity (logo, colours, typefaces, layout) appears generic and doesn’t fully reflect the brand. The website refresh offers a unique opportunity to revisit our brand guidelines.
Objectives: - A modern, accessible website with: New design aligned with refreshed brand identity, Improved user experience - Content management system for easy internal updates - Updated brand guidelines document
Deliverables: - Website: Site map and information architecture, Visual designs, Final build, CMS setup and documentation, Accessibility and performance optimisation, QA testing and launch support - Brand guidelines: Reimagined logo which can be used in a modular way, Updated colour palette, Typography hierarchy, Image/illustration style, Potentially- templates (Google Slides, Google Doc, social media etc) - Technical Requirements: Hosting and domain setup, CMS setup, SEO requirements, Analytics integration, Security and GDPR compliance
If you believe you are only suitable for part of the project i.e. brand guidelines/design, or build of website, please do get in touch as we might be able to offer the project in two parts if there are no suitable bids for the full project.
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