Expected duration: 1 - 2 weeks About the Business: R & R Wellbeing is a relaxation and wellness business, focused on helping clients reduce stress and improve overall wellbeing through calming experiences and therapeutic services. Audience: Professional adults seeking stress relief, workplace wellness solutions, and quality relaxation services. Logo Goals: o Clean, modern, and calming aesthetic o Communicates relaxation, professionalism, and trust o Incorporates elements that evoke rest and renewal (suggested: soft lines, soothing colors, subtle nature motifs, gentle typography) o Easily recognizable and versatile (works on website, social media, print) Website Banner Goals: o Professional, inviting look o Promotes a sense of calm and restoration • Should include the brand logo, business name (“R & R Wellbeing”), and tagline if space allows (e.g. “ • Rest • Relax • Restore • Reset • Renew • Release • Rebalance • Rejuvenate • Revive • Recharge • Recover Use them two at a time to replicate the name R & R
o Images or design elements to convey peace, comfort, and wellness (suggestions: serene nature, gentle abstract patterns, soft focus photography) o Color palette: Soft blues, greens, gentle neutrals – avoid harsh or overly bright tones o Banner should work across desktop and mobile formats Additional Notes: o Aim for a design that feels both professional and welcoming o Avoid complicated graphics; prefer simplicity and harmony o If using icons, select symbols that relate to relaxation (e.g. leaves, water, peaceful landscapes) Deliverables: o Logo files (SVG, PNG, JPG, Photoshop – transparent and on white) o Website banner in appropriate dimensions for desktop and mobile If you need more info, I’m happy to answer questions or provide guidance on branding direction.
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