SporaNutra - Website Design & Development Handoff Brief Brand Overview: SporaNutra is a UK-based premium supplement brand focused on functional mushroom blends. The products are science-backed, vegan, filler-free, and come in recyclable cardboard tube packaging. The brand tone is modern, professional, and wellness-oriented. Design Goals:- Visually communicate trust, quality, and efficacy- Highlight health benefits through clean layouts, pastel colour coding, and minimalist design- Load fast and perform well for CRO and SEO- Work responsively across all screen sizes Visual Inspiration:- www.naturalstacks.com- www.moonjuice.com- www.goli.com- www.drinkag1.com Required Pages:- Homepage- Product Landing Page Template (PLP)- Product Detail Page Template (PDP)- About Us- Contact Page- Blog Index (optional) Core Features:- Custom homepage sections (hero, USPs, featured products, lifestyle imagery)- Product grid with clickable card-based layout- Clear trust signals and icons- Ingredient & formulation transparency- Mobile-first responsive design- Fast-loading structure with Shopify-native features USPs to Feature: - Made in UK- Third-Party Tested- Recycled/Recyclable Packaging- Vegan- No Fillers or Bulking Agents- BioSynergy Complex (Enhanced Absorption) Brand Elements:- Logo: [provided separately]- Typography: Rounded, modern sans-serif (e.g. DM Sans, Manrope)- Packaging: Cardboard tubes, cream + pastel colours, greyscale mushroom pattern at base- Image style: Lifestyle-focused, soft lighting, wellness-oriented, product-in-use shots Provided Assets:- Logo files (.ai, .eps, .png)- Page layout mockups (homepage)- Shopify-ready theme folder with templates and config files
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