We are looking for an experienced PPC specialist to develop and manage high-performing advertising campaigns across Google Ads and Facebook/Meta platforms.
**Project Scope:** - Create, manage, and optimize full-funnel campaigns (Awareness → Consideration → Conversion) on both Google Ads and Facebook/Instagram. - Conduct keyword and audience research, set up ad groups, and structure campaigns effectively. - Design compelling ad copy and creatives tailored to each platform. - Implement tracking tools (e.g., Facebook Pixel, Google Analytics) to monitor performance. - Continuously monitor and optimize campaigns for ROI, click-through rates (CTR), quality score, and CPA. - Provide detailed performance reports with insights and improvement recommendations.
**Deliverables:** - Campaign strategy and structure document - Ad copy and creatives (at least 3 variations per platform) - Audience targeting strategy and budget recommendations - Tracking setup and test report - Performance dashboard/report (weekly or bi-weekly) - Optional: Ongoing campaign optimization support (state if interested)
**Requirements:** - Proven experience managing Google Ads and Facebook/Meta Ads full-funnel campaigns - Familiarity with ad platforms’ best practices, ad formats, and policies - Strong analytical skills and data-driven optimization approach - Ability to communicate results clearly and collaborate efficiently
**Budget & Timeline:** - Please propose either a fixed price for the one-off setup or an hourly/monthly rate for ongoing management - Estimated project duration: 1–4 weeks (depending on approach) - Flexibility for continued collaboration post-setup is a plus
**To Apply, Please Include:** - Brief summary of your relevant experience - Examples of similar campaigns, including metrics or outcomes - Your proposed rate (fixed or hourly/monthly) and estimated timeline - (Optional) Offer description for ongoing support after initial setup
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