Expected duration: 1 day or less Video Production Brief – Final Scene for Committee Advert
Overview We require a polished, professional final scene for our Committee advert. The scene should convey trust, professionalism, and a clear call to action.
This will be the closing scene of the advert and must be optimised for social media and digital platforms.
Core Requirements Visual Composition 1. Phone with Lobby Screen - Position: Left third of the frame. - Appearance: Front-on 3D view of a modern smartphone. - Screen Content: Committee lobby screen image (provided). - Motion: Slow continuous rotation throughout the scene. - Must remain clear and in focus.
2. Committee Logo - Position: Centre-right of the screen (slightly right of centre). -Appearance: Transparent background version (provided). - Animation: Fade-in over the first 2 seconds of the scene. - Remains on screen until the end.
3. Download Now & Store Badges - Position: Bottom-right third of the screen. Elements: - Large “Download Now” text in bold, clean sans-serif font. - Apple App Store and Google Play Store official badges (designer to source). - These must remain visible at all times during the scene.
4. Website Address - Positioned directly below the store badges. - Text: www.Committee-App.com in clean sans-serif font. - Medium size, clear, and legible on all devices.
3D mockup of the phone. App Store & Google Play badges (official versions). Matching font for “Download Now” and website.
Animation Style Smooth and minimal — no flashy transitions.
Primary movement is the slow rotation of the phone.
Committee logo fade-in is the only new animation after the phone appears.
Download badges and website remain static and anchored.
Delivery Requirements - Final video file in MP4 (H.264) and MOV with alpha transparency. - Thumbnail image (1920x1080) of the final frame. - Preview render with watermark for approval before final delivery.
Success Criteria All brand elements are visible and legible on both desktop and mobile.
Strong call-to-action presence.
Professional and premium feel suitable for fintech/financial services advertising.
Consistency with earlier advert scenes in style and tone.
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