We are preparing to launch a new replacement training website with around 40 pages and are seeking an experienced SEO consultant or specialist to help shape and implement a practical, results-driven SEO strategy.
We need someone who can balance technical SEO, keyword planning, and on-page optimisation to ensure the site is well-positioned from day one.
Your Responsibilities: Conduct a full technical + on-page SEO audit of the existing and new site Develop a clear keyword strategy aligned with our services, goals, and target audience
Provide recommendations for key SEO elements: SEO Audit of the Existing Live Site Crawl the current site (e.g. with Screaming Frog or Ahrefs)
Export: Current URLs Page titles & meta descriptions Backlinks (for key pages) Identify which pages are ranking well and should be preserved or redirected.
2. Keyword Mapping Assign target keywords to each of the new site’s 40 pages.
Ensure pages are: Clear in purpose (one topic per page) Aligned to search intent Optimised for on-page SEO (titles, headings, internal links, etc.)
3. Redirect Planning (301s) If URLs are changing, plan 301 redirects from the old site to the relevant new URLs. This is essential to retain SEO value and avoid broken links after launch.
4. On-Page Optimisation Optimise all pages for: Page titles & meta descriptions H1s and heading structure Image alt text Internal linking
5. Technical SEO Checks Ensure: Robots.txt & sitemap.xml are correct Site speed is good (Core Web Vitals) Mobile-friendliness No-index is off on go-live Help us install SEO plugin (e.g. Yoast, Rank Math) and configure it properly.
6. Page titles & meta descriptions H1-H3 tags, image alt text, URL structure Internal linking and hierarchy Core Web Vitals and mobile speed Optimise or advise on content structure for key pages (Main index/ Tribe landing/ Offer pages) Support with Google Search Console & Analytics setup Identify opportunities for basic schema markup or structured data
About the Website: 40 pages including homepage, service pages, tribe sections targetting specific audiances, about us, blog posts, etc. The site is built in WordPress with Elementor (please specify if you have experience with Elementor) Launching in 2 weeks
Industry: Marketing Training / B2B Services Audiences: Learners - graduates, early career, managers, and business leaders in Marketing, HR, L&D (Discrete page sets/ offers targetting these 'tribes')
Deliverables: SEO Audit Report Keyword Map by page/section On-Page Optimisation Plan ementation (if possible), or detailed instructions for our team SOP or checklist for future SEO maintenance
Timeline: Looking to start later this week, with delivery ideally by end of next week.
Budget: Please quote a fixed price and an hourly rate for ongoing works after completion Estimated budget: £200–£300 depending on scope, deliverables, and experience.
To Apply, Please Include: A short overview of your approach and how you'd handle a project like this 2–3 examples of similar SEO projects/ reports (especially multi-page WordPress sites) Your availability and turnaround time
Your thoughts on ongoing works (outputs/ rates after this project is complete)
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