Expected duration: 1 - 2 weeks Project Overview: We’re developing an early-stage cleaning menu machine — a compact B2B product aimed at improving hygiene, saving labour, and reducing waste in restaurants, bars, and catering environments. The challenge? This problem is real, but the market has not formally defined it.
There is no clear product category, no existing competitors, and no established data around menu-cleaning workflows. We are not looking for a surface-level market scan — we’re looking for insight.
This project is about uncovering:
Where this solution fits
Whether the problem resonates
What signals exist that support building a go-to-market case
What We’re Looking For: We need a market researcher or strategist who can:
Think creatively and work with ambiguity
Use adjacent trends (hygiene, sustainability, staff efficiency, guest experience) to build a compelling strategic case
Profile real buyer types in hospitality (e.g. ops managers, GMs, procurement leads)
Explore how the product could be positioned — not just if the market already exists
Scope of Work: Desk research on:
Hygiene, labour, and sustainability trends in hospitality
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