This specialist role within a fast-growing performance marketing agency involves managing Google Ads accounts optimizing over $100,000 in daily spend. As account lead, responsibilities include developing strategic multi-channel campaigns across search, shopping, Performance Max and YouTube to maximize return on ad spend and long term success. Key duties are overseeing multiple ecommerce accounts ensuring optimized growth and profitability. Designing, executing and scaling non-brand campaigns through data-driven decisions on budget allocation prioritizing high performers. Implementing structured Performance Max builds while testing asset groups to improve performance using audience insights. Collaborating on creative development while conducting tests of different bidding, copy, targeting and landing pages. Communicating clear insights and expectations through client meetings relying on analytics and platform data to identify impactful optimizations. Adapting to algorithm changes and new features while staying ahead of Google Ads trends. The ideal candidate has over two years of hands-on ecommerce campaign management delivering clear client strategies and solutions. A proven record of proactively solving issues, scaling spend effectively without micromanagement and enjoying the challenge of continuous improvement.
