We are looking for an experienced tracking specialist to implement server-side conversion tracking for a Webflow website integrated with Pabau (third-party booking system). The role involves setting up API-based conversion tracking for Meta (Facebook) Ads and Google Ads, ensuring accurate and reliable tracking of booking events.
Key Requirements: - Proven experience setting up server-side tracking (GTM server-side containers). - Strong knowledge of Meta Conversions API and Google Ads server-side conversions. - Ability to work with Data Layers, custom scripts, and third-party integrations like booking systems (e.g., Pabau). - Experience with Webflow, Wordpress & Shopify websites. - Competence in using Google Tag Manager, GA4, and Google Cloud Platform or similar hosting services. - Understanding of GDPR and Consent Mode best practices. - Strong troubleshooting and testing skills to ensure data accuracy and platform integration.
Deliverables: - Set up server-side GTM container. - Implement booking event tracking in Meta (via Conversions API) and Google Ads. - Ensure event deduplication and data accuracy. - Test and validate the tracking setup across all platforms. - Bonus: Experience with webhook integration and handling server-side data flows.
