Social enterprise seeks to elevate brand awareness for a new product launch through an integrated digital strategy. Goals include increasing traffic, engagement and partnership opportunities across multiple online channels. Selected freelancer will develop and implement a multi-faceted outreach plan to secure founder interviews on relevant podcasts and blogs. Additional tasks include crafting high-quality thought leadership content to disseminate via social platforms and influencer networks. Strong writing abilities and proven experience executing successful online marketing initiatives required. Initiative will be measured by quantifiable metrics such as impressions, conversions and qualified leads.
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