|
Description: |
Develop characterisations of a simple character for application on our web site - Buzz
He will help early career learners think about marketing as a career, choose careers, courses and take next steps.
The static design is attached - we need animated expressions (one off and loops) for :
Microinteractions (e.g. click reaction) 0.5–2 seconds
Looped idle animations (mascot, attention grabber) 3–5 seconds, seamless loop
Styles (12):
Waving
Blinking
Thinking
Holding Orange or Yellow brand artefacts (3) - Attached (Steps/ Spot/ Accelerate)
Pointing left and right
Tapping feet/ Arms folded (Impatient look)
Shocked
Yesss
Offering fist bump
Thumbs up
Aha!
Talking - to be placed with animated text by studio, 5, 10 25 and 45 second loops with beginning and end micro expression.
The animation should have no harsh start/stop points.
No sound: Sound
Match brand tone: Keep the animation style consistent with our site's voice and design. (Attached)
Keep file sizes light: Use compressed formats (Lottie or WebP) |
