1. Brand Overview Brand Name: MARAYS DAIRY PRODUCTS Industry: Dairy and dairy products Location: Central Europe Target Audience: Modern, health-conscious consumers looking for premium quality (mostly in HORECA line, 10 kg yogurt bucket, 20 kg white cheese etc.) Core Values: Naturalness, quality, trust, taste, sustainability
2. Design Vision & Objective Goal: To create a logo that makes MARAYS stand out in the dairy industry, conveying trust, naturalness, and high quality. Usage Areas: Labels, packaging, business cards, website, social media, flyer, vehicle branding, etc.
3. Recommended Logo Styles Style Description Minimalist Clean, timeless, and modern lines. Rustic / Natural Hand-drawn style elements, evoking a traditional farm-fresh dairy image. Emphasizes organic feel.
4. Suggested Color Palette Natural tones: Milky white, soft blue, green, light brown Premium tones: Navy blue, gold, burgundy Modern tones: Grey, pastel blue, anthracite Premium Modern Bolt fonts, green, deep blue or gold tones; conveys a high-end positioning. Illustrative Incorporates icons like cows, cheese, milk bottles in a refined illustrative style.
5. Typography Suggestions modern and clean, classic and premium feel (e.g., Montserrat, Lato,Playfair Display, Cormorant) 6. Slogan You may use a tagline below the logo, such as: "Pure Taste of Nature" " Where Craft Meets Tradition ''Dairy Done Right'' 7. what we want Vector files (.AI / .EPS) PNG / JPG (for various backgrounds) Black & white and colored versions Horizontal and vertical variations 8. Extra Design Tips Since it targets HORECA professionals, it should appear both reliable and elegant. If using a cow icon, prefer modern, stylized versions (avoid cartoon-like designs). when we decide the logo than I will ask for full pack of corporate branding and design brand manual. Also we need leaflet/flyer, brochure, website
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