Insight and advice on the engagement performance of our members newsletters.
Areas we would like to focus on, to understand our performance and understand how we can grow and develop our engagement: • Engagement analysis: CTR, bounce rate and unsubscribe rate • Geographic and demographic segmentation: which regions or groups engage with which topics (UK vs Overseas, with potential to separate into international newsletter). Heatmap within Dot digital. • Content tagging and Performance mapping: manually or automatically tag each section in newsletter, for example, research, training, advocacy), then analyse performance over time. The content and performance mapping I think is of particular interest. We could also include these other areas, but we can do this in house also: • A/B testing: open rates and CTR improved/reduced based on small changes (subject lines, layouts, calls to action) • Heatmaps and scroll maps: where do people click within document, maximise engagement by using data to refine content. Could ask to identify most popular/least popular links by theme? • Qualitative feedback loop: Use quick polls, ask for feedback via a recurring survey link, adds context to quantitative data
Experience preference: Dotdigital and CMS experience, previous projects within medical or higher educational fields specifically looking at internal comms for a membership organisation. The ideal candidate has excellent data analysis skills, and can interpret engagement metrics, tag content themes, and turn complex data into simple, actionable insights. Experience in higher education is a bonus.
Need quality Backlink for Traffic Boost Category: Content Marketing, Digital Marketing, Google Ads, Internet Marketing, Keyword Research, Link Building, Marketing, SEMrush, SEO, Website Analytics Budget: ₹100 - ₹400 INR
19-Oct-2025 04:04 GMT
E-commerce Storefront for Rufars Foods Category: Content Management System (CMS), CSS, HTML, JavaScript, Payment Gateway Integration, SEO, Shopify, UX / User Experience, Web Development, Web Hosting Budget: ₹1000 - ₹4000 INR
Disney soap holder stl needed Category: 3D Animation, 3D CAD, 3D Design, 3D Drafting, 3D Layout, 3D Modelling, 3D Printing, 3D Rendering, Fusion 360, Solidworks Budget: $30 - $250 USD
Modernize Existing Business Logo Category: Adobe Creative Cloud, Adobe Illustrator, Photoshop, Branding, Graphic Design, Illustration, Logo Design, Vector Design, Visual Design Budget: $30 - $250 USD
19-Oct-2025 03:57 GMT
Stylish Personal Video Editing Category: Adobe Premiere Pro, After Effects, Color Grading, DaVinci Resolve, Motion Graphics, Video Editing, Video Production, Video Services Budget: ₹750 - ₹1250 INR
19-Oct-2025 03:56 GMT
Shopify Developer for Trading Signals Site Category: API Integration, Conversion Rate Optimization, Graphic Design, HTML, PHP, SEO, Shopify, Shopify Development, Web Development, Web Design Budget: $10 - $30 USD
Aesthetic Calligraphy Quote Videos Category: A / V Editing, After Effects, Animation, Calligraphy, Graphic Design, Video Editing, Video Production, Video Services Budget: ₹12500 - ₹37500 INR
