We seek a skilled developer to enhance our new user onboarding process through email marketing automation. Our website, built from scratch using the Laravel framework, currently registers new users but lacks functionality to automatically send engaging welcome messages. The selected freelancer will integrate our system with a leading email service to streamline this process.
Specifically, the work entails configuring the service's API to retrieve user signup data from our database in real-time. An automated workflow must then be constructed to programmatically design and dispatch personalized email sequences to new members. Key requirements include dynamically populating name fields, preserving branded formatting, and scheduling delivery times for maximum impact. Statistical reporting features should also be incorporated to monitor campaign effectiveness.
The ideal candidate possesses extensive familiarity with building technical integrations between web applications and email service providers. Direct experience designing and implementing similar automated onboarding solutions through Omnisend, MailChimp, or comparable platforms is preferable. Applicants must demonstrate a strong grasp of member data structures, API documentation, and workflow automation principles. Additional skills like PHP, Laravel, MySQL, and jQuery are assets but not strictly mandatory.
Upon project completion, new users can expect to receive a brief introductory message shortly after registration. Follow up emails will provide useful tips, showcase valuable site content and encourage engagement over the following week. With streamlined onboarding in place, member retention and loyalty
