1001 Freelance Projects -- Website Redesign & SEO Optimization for a Business News Site

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Project title:	Website Redesign & SEO Optimization for a Business News Site
Posted by:	External project from PeoplePerHour
Started:	18-Apr-2025 19:31 GMT
Description:	Expected duration: 1 - 2 weeks We are seeking an experienced and creative website developer with a strong understanding of modern UI/UX, SEO best practices, and AI-driven optimization to redesign https://businesstimesug.com, a leading Ugandan business news platform. The goal is to transform the current template into a sleek, fast-loading, easy-to-navigate interface that reflects the brand's strategic ambition: to become a top-tier source of business intelligence in the region, on par with The Economist, Harvard Business Review, and Financial Times. Key Responsibilities: Redesign the website with a modern and professional layout suited for a business-focused news platform. Enhance site navigation, including restructuring and categorizing posts for improved user experience across all devices. Conduct a full SEO audit, identify technical issues, and implement fixes to boost search engine performance. Implement AI optimization techniques to enhance visibility in AI-powered search results (e.g., Google SGE, Bing Copilot). Improve page loading speeds and overall website performance. Align all visual and technical elements with the site's strategic goal and branding vision. Strategic Vision: "To become a leading source of business intelligence in the region, akin to esteemed publications such as the Financial Times, The Economist, and Harvard Business Review. By fostering a culture of informed discourse and providing reliable business information, we aspire to contribute to the growth and development of Uganda’s economy and its business community." Your job is not just to redesign a site, but to help us unlock a compelling visual identity and position it for future growth in the digital news space. What We’re Looking For: Proven experience in UI/UX design, especially for content-heavy or news platforms. Strong English communication skills (both written and verbal). In-depth knowledge of technical SEO, including schema markup, page speed optimization, and site structure. Familiarity with AI-search visibility strategies (experience with SGE is a plus). An eye for clean, responsive, and elegant design. Ability to provide a prototype or mockup showcasing your redesign approach. How to Apply: Do your research. Understand the current website and benchmark it against platforms like The Economist, FT, and HBR. Share your insights. Show us how your approach will improve the look, feel, and functionality of the site. Present your plan. Include: A short proposal with a suggested timeline A sample layout or prototype (strongly encouraged) A budget estimate for the full project An outline of your SEO and AI search strategy A partial deposit will be made for approved proposals that demonstrate deep insight and readiness to execute. Bonus Points For: Prior experience with news or media websites Demonstrated ability to enhance SEO for high-competition keywords Visionary input on positioning this platform for inclusion in research and analysis databases like IPSOS and similar institutions. Let’s create something impactful together. Apply now and show us how you can lead this platform into its next era of digital excellence.
Project ID:	3429943
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