AFC Wimbledon is launching a Pitch Sponsorship Squares initiative, allowing fans to sponsor individual square metres of Plough Lane, strengthening their connection to the club while generating revenue. Fans who purchase a square will receive a personalised certificate (digital and/or physical plaque) and have their name displayed digitally.
This is a concept design project only—no coding or development is required. We need a UK-based designer to create a complete set of visual assets, including mock-ups, wireframes, and marketing visuals, to demonstrate how the initiative will work.
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What We Need from the Designer
1. Full Visual Mock-ups
We require high-quality design concepts for how the Pitch Sponsorship Squares initiative will appear across different platforms.
A. Interactive Online Pitch Map • Concept design of a pitch map divided into 7,140 individual squares. • Fans should be able to see and locate their sponsored square. • The map should be visually appealing and include highlighted premium zones (penalty area, centre circle, goal area). • Example of how fan names are displayed on the digital map.
B. Website & Mobile UI Mock-ups • Homepage section introducing the campaign. • Fan journey UI mock-ups, showing how they: • Select a square from the pitch map. • Personalise their square with a name or message. • Complete purchase through an easy-to-use checkout. • Receive confirmation & digital certificate. • Mobile-friendly version demonstrating ease of use across devices.
C. Certificate & Plaque Design Concepts • Personalised Digital Certificate: • Includes fan’s name, square number, Plough Lane pitch map with highlighted square. • Features AFC Wimbledon branding, club crest, and a signature from club representatives. • Designed for download and printing. • Physical Plaque Concept: • Premium, high-quality material design (e.g., engraved metal, acrylic, framed certificate). • Aesthetic, club-branded presentation for display at home. • Mock-up of plaque packaging and optional gift box presentation.
D. Matchday Stadium Screen Graphics • Visual of how fan sponsorships will be recognised on big screens. • Mock-up of how sponsored squares & fan names will be displayed at Plough Lane during matches. • Concept for an animated in-game sponsorship feature (e.g., showing the area of the pitch where a goal was scored and recognising the sponsor).
E. Social Media & Promotional Graphics • Eye-catching campaign visuals for marketing. • Templates for social media posts showcasing fans who have sponsored squares. • Graphics for website banners, newsletters, and press releases.
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2. Wireframes & User Flow for Fan Journey
We need simple wireframes or layouts demonstrating: ✅ How fans interact with the online pitch map. ✅ How they personalise and purchase their square. ✅ What the user sees when they receive their certificate. ✅ How the club will display sponsored squares in digital & stadium formats.
These should be clear and structured, ensuring developers and internal stakeholders understand how the system will work.
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3. Design Variations & Options
To ensure flexibility in execution, the designer should provide: ✅ Multiple design options for digital certificates (modern vs classic styles). ✅ Variations in plaque materials and layouts (e.g., metal engraving vs printed display). ✅ Alternative colour schemes and branding applications that fit AFC Wimbledon’s identity.
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Final Deliverables
The designer must provide fully polished, presentation-ready materials, including: ✔ High-resolution mock-ups of the online pitch map, website flow, and fan interaction. ✔ Styled wireframes for user journey (from selection to checkout). ✔ Final designs for certificates and plaques. ✔ Visual concepts for stadium and digital recognition. ✔ Marketing assets for promotion.
The final presentation should be clean, visually appealing, and easily understood by club decision-makers.
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