This project aims to optimize a lead generation website for the annuity industry. The key goals are to develop an intuitive and user-friendly site focused on educating visitors about annuities through clear and credible content. A priority is designing a streamlined lead capture form encouraging users to provide personal details to receive customized insights. Implementation will include strategically placing calls-to-action throughout the site to maximize form submissions from both desktop and mobile visitors. Additional features involve ensuring optimal load times, a simple layout conducive to driving engagement and seamless user experience from first visit through post-submission process. Candidates demonstrated experience designing conversion-centric financial education and lead generation sites through an applicable portfolio will be considered for this opportunity.
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