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Description: |
Title: Freelance Meta & LinkedIn Ads Specialist
Contract Type: Part-time, 10-15 hours/week (Feb–July 2025)
Budget: $1,000/month
Responsibilities:
• Develop and execute Meta (Facebook & Instagram) and LinkedIn ad campaigns focused on event registrations.
• Create highly targeted ad audiences (writers, authors, creatives, literary professionals).
• Monitor, A/B test, and optimize campaigns for cost efficiency.
• Retarget site visitors and optimize lead-generation campaigns (e.g., offering a free guide in exchange for email sign-ups).
• Work with the marketing team to ensure consistent messaging across paid and organic content.
• Provide weekly performance reports and recommend improvements.
Requirements:
• 3+ years of experience managing Meta (Facebook/Instagram) and LinkedIn Ads.
• Strong understanding of audience segmentation, retargeting, and event promotion.
• Experience with low-budget, high-impact ad strategies.
• Knowledge of A/B testing and analytics tools (Facebook Ads Manager, Google Analytics).
• Bonus: Experience with email lead generation tactics. |
