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Description: |
We are looking for a Digital Marketing Specialist with expertise in Amazon, Walmart, and Etsy to drive our e-commerce growth. The ideal candidate will have a strong background in digital marketing strategies, PPC advertising, and SEO optimization tailored for marketplace platforms.
Responsibilities:
- Develop and execute marketing campaigns for Amazon, Walmart, and Etsy to increase traffic and sales.
- Manage and optimize PPC campaigns (Amazon Ads, Walmart Connect, Etsy Ads) to maximize ROI.
- Conduct keyword research and optimize product listings for SEO and conversions.
- Monitor and analyze sales performance, traffic, and ad spend to adjust strategies accordingly.
- Create and manage A+ Content, Enhanced Brand Content, and storefronts to enhance brand visibility.
- Implement strategies to improve customer engagement and retention.
- Conduct competitor analysis to identify trends and opportunities.
- Collaborate with design and content teams to develop high-quality product descriptions, images, and videos.
- Stay updated with platform policies, algorithm changes, and industry best practices.
Requirements:
- Proven experience in digital marketing and e-commerce, specifically with Amazon, Walmart, and Etsy.
- Strong knowledge of Amazon Seller Central, Walmart Seller Center, and Etsy Shop Manager.
- Experience with PPC advertising, listing optimization, and SEO strategies.
- Proficiency in analytics tools (Amazon Brand Analytics, Helium 10, Jungle Scout, Google Analytics).
- Excellent communication and problem-solving skills.
- Ability to work independently and manage multiple projects simultaneously.
- Bilingual (Spanish/English) is a plus. |
