Scope of Work: Petabolix (www.petabolix.com) Home Page Redesign (People Per Hour Posting)
Project Overview: We seek a skilled web designer and developer to revamp the Petabolix home page using AI-driven enhancements while ensuring the site is engaging, user-friendly, and science-based. The primary audience will shift from veterinarians to pet owners, making the experience fun, approachable, and informative while maintaining credibility through evidence-based pet nutrition guidance. Go through the site and get a pet food recommendation to understand the process.
Project Requirements: 1. Target Audience Shift: a. Modify the content and structure to focus on pet parents rather than veterinarians. b. Ensure the tone is friendly, inviting, and easy to navigate, while keeping a core of science-backed insights. 2. Design & Aesthetic Improvements: a. Maintain the current color scheme as a base but allow for additional complementary colors to enhance engagement. b. Improve the user flow and content structure for clarity and ease of use. 3. Home Page Content & Section Reordering: a. Hero Header: Keep the existing main banner as the first visual element. b. Free Pet Food Recommendation (Diet Recommendation): - Introduce an illustration or animation showing how users enter their pet’s details. - Include a visual representation of the recommendation results (currently available on the website). c. Remove the "Analyze and Compare" Section to streamline the page. d. Nutrition Assessment: - Display an example of a detailed nutrition report to illustrate its value. e. Feeding Guide: - Showcase a sample feeding guide to help users understand how to properly feed their pets. f. Personalized Nutrition Consultation ($159.00): - Feature an image of a virtual consultation with a Ph.D. nutritionist to emphasize the value of expert advice. 4. Technical Implementation: a. Base Code: The website should remain built with HTML and CSS for easy maintenance. b. Ensure a responsive, mobile-friendly design for optimal user experience. 5. Text & Copywriting Enhancements: a. Rewrite text to be friendly, engaging, and informative while maintaining professional credibility. b. Improve clarity, readability, and flow to enhance user trust and engagement. 6. Strong Call-to-Action (CTA): a. Add a clear and compelling CTA encouraging users to get their Free Pet Food Recommendation.
Ideal Candidate: • Experience in website design and development (HTML/CSS) • Strong understanding of user experience (UX) design • Ability to create AI-enhanced illustrations or animations • Familiarity with pet-related or health-focused websites (preferred but not required) • Ability to optimize copywriting for engagement and clarity
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