A used car dealer located in Southampton, England requires an eye-catching advertising tile to promote their unique selling points on various online platforms. The tile will be inserted as a photo within individual car listings on AutoTrader, their primary advertising channel, to catch the attention of online browsers and entice them to learn more. Key messages to convey include the dealership's commitment to customer service excellence, option to home deliver, and quality pre-owned vehicle selection. The advertisement should have broad appeal to a wide target audience and focus on benefits rather than features. A simple, uncluttered design is preferable, allowing the core selling propositions to shine through clearly. Images that evoke feelings of trust, value, and convenience would be most fitting for the friendly, family-owned business. Freelancers are invited to submit draft tile designs in JPG format within the standard dimensions required by AutoTrader’s photo insertion tool to be considered for this project. Creativity and persuasive messaging strengths will be important in standing out among other proposals.
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