Project Description: We are an online bakery that wants to transform the experience of ordering custom cakes. Our goal is to make customers feel like the chefs of their own cake, while we take care of baking it. We want to encourage personalization and emotional connection with the creation of the cake, making it the preferred choice for important celebrations such as birthdays, weddings and anniversaries. Objective: We requested the complete design of the brand identity and user interface (UI/UX) for our already existing interactive web application. Design Requirements: - Brand Identity: -- Logo design. -- Definition of primary and secondary colors. -- Font selection. -- Mascot proposal as an optional element to generate connection and visual recognition of the brand. - UI/UX design of the website: -- Intuitive and pleasant flow that optimizes the user experience. -- Proposed arrangement of the elements to maintain a clean and modern design. - Required Screens: -- Home: -- Main brand presentation with quick access to customization options. - Creation type selection: -- Options: "From 0" or "Using pre-designed templates." - Cake editing screen: -- Options section to change shape, size, flavor, topping, and add decorative elements. -- Interactive cake preview. - Payment screen: -- Order summary with details of the customized cake. -- Payment options and contact details form. - User profile: -- Order history with details of each cake. - Possibility to reorder a saved design with or without modifications. Additional notes: The application is already developed, so only the design is required. A focus on user experience and visual consistency is expected.
