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Description: |
Company Overview:
We are a forward-thinking digital marketing agency committed to delivering measurable results for our clients across a variety of industries, including professional services, healthcare, home improvement, and hospitality. Our focus is on driving relevant, high-quality leads and conversions through strategic online advertising. If you’re passionate about creating profitable campaigns that help businesses thrive, we’d love to have you on board.
Role Overview:
We’re looking for a Freelance Google Ads Specialist to help manage and optimize pay-per-click (PPC) campaigns for a diverse range of clients. You’ll play a key role in crafting, executing, and refining campaigns that maximize ROI, leveraging your expertise in keyword research, ad creation, audience targeting, and ongoing optimization.
Key Responsibilities:
Campaign Strategy & Setup: Develop tailored PPC strategies based on client goals. Set up campaigns, ad groups, and keywords in Google Ads, ensuring alignment with business objectives and branding guidelines.
Keyword Research & Optimization: Identify profitable, industry-specific keywords. Continuously analyze keyword performance and make data-driven adjustments to improve quality scores and reduce costs.
Ad Creation & Testing: Write compelling ad copy, experiment with multiple ad variations, and conduct A/B tests to improve CTR, CVR, and overall campaign performance.
Bidding & Budget Management: Employ bid strategies that balance target ROAS, CPA goals, and client budgets. Monitor spending closely to ensure efficiency and profitability.
Landing Page Optimization: Collaborate with our design and development team to refine landing pages, improve user experience, and boost conversion rates.
Reporting & Analysis: Track KPIs, analyze performance metrics, and produce clear, concise reports for clients. Offer strategic recommendations based on data insights to continuously enhance campaign outcomes.
Platform & Industry Expertise: Stay updated on the latest Google Ads features, industry best practices, and emerging trends. Apply new techniques to keep campaigns fresh and competitive.
Qualifications & Skills:
Experience: Minimum 2+ years of hands-on experience managing successful Google Ads campaigns. Proven track record with a variety of client types and budgets is a plus.
Technical Proficiency: Strong understanding of Google Ads interface, Google Analytics, conversion tracking setup, and key performance metrics.
Analytical Mindset: Excellent data analysis skills; able to interpret results and translate insights into actionable strategies.
Creative Approach: Skillful at crafting engaging ad copy and experimenting with new ideas to capture audience attention.
Communication: Clear and professional communication, including the ability to explain complex insights to non-technical stakeholders.
Organization & Self-Motivation: Adept at managing multiple campaigns simultaneously, meeting deadlines, and maintaining impeccable attention to detail.
Freelance Flexibility: Able to work remotely on a project-by-project basis, accommodating varying workloads and timelines.
Why Work With Us:
Diverse Clientele: Work on a wide range of campaigns spanning various industries, broadening your skill set and portfolio.
Flexible Collaboration: Enjoy the freedom to set your own schedule and work environment as a freelancer.
Long-Term Partnerships: Grow with us. We value building ongoing relationships, offering a steady flow of projects if you consistently deliver results.
Team Support: Collaborate closely with a team of digital marketers, designers, and SEO experts who respect and value your expertise.
If you’re driven by data, enjoy testing new strategies, and are committed to helping businesses achieve measurable growth, we want to hear from you. Submit your portfolio, past campaign results, and examples of your achievements in Google Ads today. |
