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Description: |
Project Objective:
To optimize the website for Google search with the goal of improving its visibility in search results and increasing organic traffic through updating and clustering the semantic core.
Main Project Tasks:
Updating and expanding the semantic core.
Clustering keywords to create a structured site map.
Work Stages:
1. Updating the Semantic Core
1.1. Verifying the relevance of existing keywords:
Analyze the current semantic core.
Identify keywords that are losing relevance or have low effectiveness (low search volume, high competition).
1.2. Removing outdated or irrelevant keywords:
Exclude keywords that do not align with business objectives or have low relevance.
1.3. Adding new keywords:
Conduct keyword research focused on current audience interests and market trends.
Include new relevant keywords in the semantic core that could attract additional traffic.
2. Keyword Clustering
2.1. Defining groups based on user intent:
Categorize keywords according to user intent:
Informational queries (e.g., "what are mobile proxies").
Transactional queries (e.g., "buy mobile proxies").
Navigational queries (e.g., "official mobile proxy services website").
2.2. Thematic clustering:
Organize keywords into main segments such as:
Data parsing and scraping
Traffic arbitrage
Account registration
Internet anonymity
Casino betting to get free bets and free spins
Mobile proxies
2.3. Choosing the clustering method:
Determine the most effective clustering method (soft or hard) based on the specificity of the queries and the site’s goals:
Soft clustering — one query can belong to multiple clusters simultaneously.
Hard clustering — one query belongs to only one cluster.
3. Creating a Structured Site Map
3.1. Mapping keyword clusters to site pages:
Develop a site map where each keyword cluster corresponds to one or more pages.
3.2. Prioritizing the creation of new pages or updating existing ones:
Determine which pages need to be created or updated to fully cover all keyword clusters.
4. Competitor Data
Competitor data from SEMrush, including information on their semantic core and search engine positions, will be provided by the client to assist in expanding and optimizing the semantic core.
5. Deliverables
Updated Semantic Core: A refreshed and expanded core, segmented by themes and user intent.
Site Map: An updated site structure with keyword clusters linked to corresponding pages, improving navigation and page relevance.
Expected Results:
Improved search engine ranking positions for target keywords on Google.
Increased organic traffic to the website.
Proposals for Deadlines and Budget:
Completion time: 3-5 weeks, depending on the scope of work.
Budget: To be discussed individually, based on requirements and work volume.
If you have any additional questions or need further clarification, please let me know! |
