Video creative for GTG demand gen campaigns 4 sets of video creative for a Google Ads demand gen campaign • V1 content with photo1 • V2 content with photo 1 • V1 content with photo2 • V2 content with photo 2
Length: 20 seconds Each set to include a Landscape, Portrait, Vertical and Square version. Landscape: 16:9. Recommended pixels for HD: 1920 x 1080px Square: 1:1. Recommended pixels for HD: 1080 x 1080 px Portrait: 4:5 Vertical: 9:16. Recommended pixels for HD: 1080 x 1920 px Format: .MPG (MPEG-2 or MPEG-4) File size: ≤256 GB Full technical requirements: https://support.google.com/google-ads/answer/13704860?hl=en-GB#:~:text=will%20still%20serve.-,Video%20ads,-Mobile Be sure to consider the safe zones in the design – no text or logo outside of safe zones.
Creative concept: Creative is to be based on our existing TV ad: https://www.youtube.com/watch?v=9Me1k9u6p4s As well as other existing creative, samples are at the end of this doc. Soundtrack: music similar to TV ad Voiceover of script below Video needs to work with and without sound so must include text in graphics Animation with still images or possibly stock video Must include a pink wave element. Lots of pink as it is our distinctive brand colour Text on screen so that ad works without sound Logo on screen the whole time or most of the time Plus a teal ‘get quote’ button at the end, or all the way through
V1 Content Looking for travel insurance? You’re good to go! • Cover for medical conditions • No upper age limit Don’t let your age or medical conditions hold you back. You’re good to go! Get a free travel insurance quote today! [Get quote button] Rated Excellent on Trustpilot
V2 Content Living with medical conditions? For travel insurance you’re good to go! • Good to go on your dream holiday! Don’t let your age or medical conditions hold you back. You’re good to go! Get a free travel insurance quote today! [Get quote button] Rated Excellent on Trustpilot
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