Design Brief: Solelliance Logo Company Name: Solelliance Company Description: Solelliance is an innovative online shoe retailer that offers a unique business model for selling single shoes or mismatched pairs, catering to individuals with foot size differences or those who only need one shoe. By partnering directly with shoe manufacturers, Solelliance provides a cost-effective and environmentally friendly solution for consumers who don't require a full pair of shoes, while ensuring all products sold are brand new and sourced directly from the manufacturers. Target Audience:
Individuals with foot size differences who struggle to find matching pairs Amputees who only require a single shoe Consumers who have lost or damaged one shoe and don't want to purchase a full pair Environmentally conscious consumers looking to reduce waste in their footwear purchases
Logo Concept: The logo should be inspired by the yin-yang symbol, representing the harmonious partnership between Solelliance and its customers, as well as the perfect fit found in the company's single shoe and mismatched pair offerings. The logo should incorporate elements of footwear or soles to tie in with the company's focus on shoes. Design Elements:
The logo should be a minimalist, modern design that effectively communicates the brand's values and mission. Incorporate the yin-yang concept using shoe soles or footprints to create a unique, recognizable symbol. The design should be versatile enough to work across various media, including the website, social media, print materials, and product packaging. The logo should be easily scalable and maintain its clarity in both large and small sizes. Consider using a monochromatic or limited color palette to ensure the logo remains timeless and easy to reproduce. Primary color: Black or dark gray, representing sophistication and elegance Secondary color: White or light gray, providing contrast and balance Accent color (optional): A bold, vibrant color such as green or blue to add visual interest and represent the company's innovative and eco-friendly approach
Typography:
The company name "Solelliance" should be included in the logo, either alongside the yin-yang inspired symbol or integrated into the design. Choose a clean, modern font that complements the minimalist design of the logo. Consider using a sans-serif font for easy readability across various sizes and media.
