An established short-term rental company with properties across France and Tunisia recently launched a new website from scratch. As a result of rebuilding their site, the company unfortunately lost many of the search engine optimization benefits and rankings they had achieved on their previous website. They are now seeking assistance to optimize the new site and improve their visibility across search engines.
The goal of this project is to conduct a thorough SEO audit of the new website and implement strategies to bolster the site's organic search performance. This should include on-page SEO optimizations like improving page titles, meta descriptions and headings to be more keyword-relevant and reader-focused. Internal linking structure and information architecture should also be analyzed and enhanced if needed. Backlink profiling and opportunity identification will help generate quality inbound links. Technical SEO best practices like sitemap submission, XML formatting and speed optimizations are another area of focus.
Once the initial audit and optimizations are complete, ongoing SEO management and reporting will help track key performance indicators and ensure continued progress. The client's goal is to regain their previous search engine rankings and then some. Professional SEO services addressing both on-page and off-page factors can help this rental company get found online by potential customers actively searching their local rental markets. Contracting an experienced freelancer well-versed in travel and accommodations industry SEO tactics can effectively meet this objective.
