Expected duration: More than 6 months We are a growing software startup specialising in field service and job management solutions for service and trade businesses like plumbers, electricians, and maintenance professionals. Our software empowers these companies to efficiently handle their jobs, schedules, invoices, and field operations.
Currently, our focus is on the UK market, catering to micro and small businesses with customer sizes ranging from 2-40 staff members. As well as some small paid campaigns in other UK speaking territories such as Australia and New zealand
About the role:
The role is to promote brand awareness and drive acquisition volumes through the use of digital ads, with a keen focus on ROI. You will need proven experience of paid media, including Google Ads and potentially Social Media Advertising in future.
Your aim is to put Workever firmly on the map as a field management software solution for tradesmen and service businesses.
Skills required:
- Someone who already feels confident to manage and execute paid-for media alone - Ability to create event codes, domain whitelisting, API tracking and Pixel checking - Ability to collaborative effectively with other freelancers and the rest of the team - Understanding of SaaS business to drive subscriptions at a sensible ROI - Ability to report back monthly and offer recommendations for improvement - Good understanding of keyword research
Day to day would include:
- Analysing current campaigns to make recommendations on where to improve and remove and where to place budget for the lowest CPA - Understanding target audience, how to reach them and how to expand the offering to higher headcount businesses in a cost-effective manner - Managing performance reports and ensuring that all data is accurate and up to date - Employing a test and learn strategy to each ad group/campaign to understand efficiency and challenges - Creating visibility across individual trade verticals - Keeping a close eye on bid strategy, CTAs and landing pages to improve conversion - Trialling and recommending alternate platforms such as Performance Max, Bing Ads - Continual optimisation of campaigns to drive success - Using Search Console to interrogate potential opportunities
