I run a small bed and mattress retail business that supplies direct to the hotels via online advertising that now needs an e-commerce website. I already have a basic website. As well as fast delivery, we provide a more personal service (no big departments: more scope for personal customer service etc). Overall a friendly business that offers really good prices on products.
Reasons for Website: • To gain and establish a share of the online bed retail market / increase in current sales. • To produce a brand that will eventually lead to a successful SEO in a very competitive market via social media and a digital marketing strategy.
What are the objectives for the new website? (Examples include more traffic, brand awareness, user experience, increase enquiries). Please outline short and long term goals.
• Must be designed to be extremely SEO friendly: this has to be seriously considered at every stage of the design process to ensure the site is fully SEO friendly upon completion • Must be designed to consider load speed • Increase in traffic • Brand awareness (Will have a lot of social media presence) • Really easy navigation
How will you measure the success of the new website? What problems do you hope to solve? By analysing the conversion rate / time spent on each page / analytics / ease of use
What are the key reasons your viewers should/will choose your product or service? Competitive price Service (fast delivery) Quality products / Value for money
How does your company differentiate itself and its product/service from competitors? Please provide any USPs that you may have. A website that is easier to use / navigate / faster / more aesthetically attractive / friendly theme and colours Much better value for money with product pricing / service
List the web addresses of any websites you have seen that you find compelling. What did you specifically like from each website to provide content for relevant landing pages? All the three sites below have easy to use features, are informative, simple navigation and good CTA’s
https://www.mattressman.co.uk/
https://www.happybeds.co.uk
https://www.bedstar.co.uk
Content Will you be providing the content for the website? If not, will you be using our services or an external provider?
May try both options depending on budgeting.
Marketing/Updating Briefly, what is your short-term marketing plan for the new website and the 12 months following? Will mainly focus on ppc and FB
Do you intend to keep the site updated? Who will be doing this? How often will it be updated? Who will be responsible? Undecided
Intended deadline date for the website build is 2 months
