Assist in the formulation of strategies to build a lasting digital connection with consumers · social media (Instagram, Facebook, etc.) · Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness · Be actively involved in SEO efforts (keyword, image optimization, etc.) · Prepare online newsletters and promotional emails and organize their distribution through various channels · Provide creative ideas for content marketing and update website · Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.) · Acquire insight into online marketing trends and keep strategies up-to-date Skills · Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM · Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.) · Skills and experience in creative content writing very important
